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Start real discussions and give value to other users–like answering their questions about topics you are an authority on. Once you’ve found those subreddits, create an account, and start participating in those groups.ĭon’t advertise just yet. Your best bet is to prioritize subreddits that have more than 5,000 users. Identify which subreddits are most relevant to you and your brand. The process of advertising on Reddit starts well before your actual ad.
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Your trend will be top of the list when a user visits Popular or Search for 24 hours. Your brand will be the only brand that people will see on the “Trending Today” section. Promoted post (first in-feed ad placement).Your ad will be the first post a user sees when they visit Home or Popular for 24 hours. Your brand will be the first and foremost on the most visited page on Reddit. They paired evergreen Reddit ads with the takeover, leveraging trending topics like the Gamestop stock news to make the most of an engaged community across subreddits. M1 found incredible success in Q1 2021 with community takeovers in the business and finance category. If they want their campaigns to pay off, brands that want to advertise on Reddit have to devote more effort to community engagement and think about how Redditors will receive their ads. Reddit communities are wary about being marketed or promoted to. – Avi Ben-Zvi, Tinuiti’s Group Director of Paid SocialĪdvertising on Reddit is very different from advertising on other social media platforms. There’s no question it’s a major area of opportunity to reach qualified users and engage them in an impactful way.” They’ve greatly advanced their ad products over the past few years to help bring more value for advertisers.
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“Reddit is an established network with a passionate and large user base. “They tell you when you’re great, they tell you when you suck there’s real passion there,” adds Bob Armour, CMO of M1. We have a really strong M1 Finance community on Reddit, and we take their feedback very seriously.” “The subreddits are like a nexus for that. “We decided to go with Reddit because Reddit has a really strong community in anything you choose,” says Patryk Wlodersky, Acquisition Marketing Manager at M1 Finance. Reddit’s thousands of subreddits allow marketers to tap into specific conversations in any given niche, offering a hyper-targeted way to engage with users.
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Reddit advertising makes it easier for brands to reach their desired communities or subreddits through targeted and promoted posts that engage users in a way familiar to them. But first, let’s cover the basics of advertising on Reddit. Today, we’ll share some of the key takeaways from the presentation.